Tag Archives: Rocco’s Tacos

Crusaders for breast cancer

October is breast cancer awareness month. This does not mean October is the only month that we should focus on breast cancer, but it is designated as a month to remind the public about how prevalent it is and to get checked.

According to the Susan G. Komen website, it is estimated that in 2013 there will be almost 300,000 new cases of breast cancer in women and 2,000+ new cases of breast cancer in men (yes, men can get it too). There will also be 39,620 women and 410 men who die due to breast cancer.

For me, it is very personal. My cousin had breast cancer at a very young age and through genetic testing, she found she had the predisposition and took a preemptive step by having a double-mastectomy. My mother right now is kicking the ass of stage IV breast cancer through hormone treatment and dietary changes.  I am sure many, if not most, people know someone who either has breast cancer or know someone who has a family member with breast cancer.

That is why when I went to Rocco’s Tacos in West Palm Beach Florida earlier this month I was pleasantly surprised by his support of breast cancer awareness month. He has a special all-you-can-eat taco every Tuesday where proceeds go to Susan G. Komen. While we were there, he did a special where whenever he is up on the bar, he will pour a free shot of tequila in your mouth if you donate anything to the fight. 100% of the proceeds are donated. For just that one walk across the bar while we were there, he raised over $2,000. Two people even donated $500 each. Since he started in 2011, he has donated over $32,000.

Rocco's Taco owner, Rocco, with Susan G. Komen rep in his Tacos & Tatas campaign

Rocco’s Taco owner, Rocco, with Susan G. Komen rep in his Tacos & Tatas campaign

I thank Rocco for being a Crusader for breast cancer. I recommend finding an establishment and doing your part for the fight. Also, don’t just fight breast cancer. There are so many good services to donate to that are underfunded. Do your piece and help.